CTV Olympics
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CTV Olympics
CTV's signage on 299 Queen Street West accompanied by the Olympic rings, signifying the network's role as flagship broadcaster

Canada's Olympic Broadcast Media Consortium (legal name 7048467 Canada Inc., also sometimes referred to informally in branding as CTV Olympics and RDS Olympiques) was established in 2007,[1] as a joint venture set up by Canadian media companies Bell Media (formerly CTVglobemedia) and Rogers Media to produce the Canadian broadcasts of the 2010 Winter Olympics in Vancouver, British Columbia, Canada, and the 2012 Summer Olympics in London, England, as well as the two corresponding Paralympic Games. Bell owned 80% of the joint venture, and Rogers owned 20%.[2]

The consortium encompassed many of the properties owned by both companies, including Bell Media's CTV Television Network, TSN, RDS and RDS Info, and Rogers Media's Omni Television, Sportsnet, OLN, and the Rogers radio stations group. Several other broadcasters carried consortium coverage, including Noovo (formerly V), and several channels owned by Asian Television Network. Finally, dedicated websites in English and French (ctvolympics.ca and rdsolympiques.ca) were set up to stream live coverage over the Internet to Canadian viewers. The consortium replaced CBC Sports, which had held the Canadian rights to all Olympics beginning with the 1996 games, although some cable rights had been sub-licensed to TSN / RDS beginning in 1998.

Rogers announced in September 2011 that it would withdraw from the consortium following London 2012, and therefore not participate in its bid for rights to the 2014 Winter Olympics and 2016 Summer Olympics. The company cited scheduling conflicts and financial considerations for the decision.[3] Bell Media then announced a new partnership with the CBC to bid for Canadian broadcasting rights of Sochi 2014 and Rio 2016. Broadcast details for the joint bid were never released.[4] The joint Bell/CBC bid was considered the prohibitive favourite to win the rights when the International Olympic Committee accepted bids.[5] However, the Bell/CBC bids were rejected by the IOC.

On August 1, 2012, CBC Sports announced that it had made a deal to broadcast the 2014 and 2016 Summer and Winter Olympics, replacing the Bell/Rogers group.[6] However, in February 2013, CBC announced that both Sportsnet and TSN would sub-license broadcast rights to the 2014 Winter Olympics.[7][8]

Participating media outlets



  • English-language radio coverage aired over Rogers's Sportsnet Radio Network. Ten Rogers stations, namely "Sportsnet Radio" (CJCL Toronto and CFAC Calgary), all-news or news/talk stations (CKWX Vancouver, CFTR Toronto, CFFR Calgary, CKGL Kitchener, CHNI-FM Saint John, CJNI-FM Halifax, and CKNI-FM Moncton), as well as CISQ-FM Whistler, were listed as "official" Consortium stations and typically air most if not all coverage. Portions of the coverage aired on other Rogers Media radio stations, as well as several other stations in non-competing markets (such as CTV-owned CKGM Montreal).
  • French-language radio coverage of the 2010 games was aired on Cogeco radio stations, primarily airing on CKAC Montreal (then an all-sports station). No similar coverage plans were announced for the 2012 games.

Other affiliated outlets

  • Several other Bell Media-owned channels, such as CTV News Channel and Discovery Channel) provided ancillary (non-event) coverage related to the games. CTV-owned music channel MuchMusic broadcast programming live from the Vancouver area throughout the 2010 games, including special editions of MuchOnDemand broadcast from Whistler.
  • The Globe and Mail, a national newspaper which was owned by CTVglobemedia at the time of the Vancouver games (and is currently 15% owned by Bell Media's parent company), was listed as part of the consortium and supplied content for its websites, however its sponsorship/coverage of the games is independent of the broadcast rights.


Early coverage

CTV has previously broadcast the Summer Games in 1976 (along with CBC) and 1992, and the Winter Games in 1964, 1968, 1972, 1976, 1980, 1984 (along with CBC), 1988 and 1994.

The 1980 "Miracle on Ice" game was aired live on CTV in Canada, but not ABC in the United States. Thus, American viewers who resided in or near the Canada-US border and received the CTV signal could watch the game live, but the rest of the United States had to wait for a delayed rebroadcast.

Rights fees

In 1974, Johnny Esaw (who anchored CTV's prime time Olympic coverage from 1964-1980) became vice-president of CTV Sports, a position he would hold until his retirement in 1990. He negotiated the host broadcasting rights to the 1988 Winter Olympics in Calgary, Alberta. As the main host broadcaster for the 1988 Winter Olympics, the CTV television network paid $45 million for domestic rights to the 1988 Winter Olympics. Esaw also brought the 1964 Winter Olympics to CTV.

Production of the broadcasting for the 1994 Winter Olympics in Lillehammer, Norway, which costs NOK 462 million,[11] was the responsibility of the Norwegian Broadcasting Corporation (NRK), with assistance from CTV and the European Broadcasting Union (EBU).[12] NRK had 1,424 people working at the Olympics, while international broadcasters sent an additional 4,050 accredited broadcasting personnel. The transmission rights for the games were held by EBU in Europe, CBS in the United States, NHK in Japan, CTV in Canada, the Asia-Pacific Broadcasting Union, Nine Network in Australia, as well as other broadcasters in other countries. The total transmission rights price was 350 million United States dollars.[13]


2010 Winter Olympics

CTV's logo for coverage of the 2010 Winter Olympics; on other channels, the appropriate channel logo replaces the CTV mark.

For the 2010 Winter Olympics, coverage was as follows:[9]


The Consortium's studio panel for men's hockey, at Canada Hockey Place (from left: James Duthie, Darren Pang, Nick Kypreos, and Bob McKenzie)

Consortium coverage originated primarily from the Vancouver Convention Centre (the International Broadcast Centre for the 2010 games) as well as Mountain Square in Whistler.

The only breaks in coverage were for 30-minute local newscasts daily at 2:30 pm PT (5:30 pm ET), as well as a one-hour newscast produced by CTV British Columbia at 11:00pm PT (2:00 am ET). Two CTV National News summaries, anchored by Lloyd Robertson at CTV's main Vancouver studios, were aired nightly during Olympic Prime Time; the regular CTV National News broadcast aired solely on CTV News Channel for the duration of the games.[16] From 3:00 - 6:00am PT (6:00 - 9:00am ET) CTV News Channel also aired a simulcast of CTV's Olympic Morning.
  • Noovo (V): Major events and highlights in French, averaging 16.5 hours per day, including a morning show simulcast from RDS
  • TSN and Rogers Sportsnet: Full-event coverage, averaging 18 hours per day on each channel
  • OLN: Full-event coverage of outdoor events, averaging 4.5 hours per day
  • RDS: Full-event coverage in French, averaging 21 hours per day
  • RIS: Full-event coverage in French, averaging 6 hours per day
  • Omni: Multilingual coverage, averaging up to 6 hours per day (depending on location; not all coverage carried on all stations)
  • ATN: Multilingual coverage, averaging 6.5 hours a day across seven channels
  • APTN: Coverage in English, French, and Aboriginal languages, averaging 13 hours a day

The television broadcast was filmed with 39 new Hitachi SK-HD1000 studio/field cameras from Hitachi Kokusai Electric including on-site technical support. The cameras were also used to broadcast the 2012 Summer Olympics.[17] Following the games, portions of CTV's set were re-purposed by its Vancouver affiliate CIVT for its newscasts.[18]


English-language coverage was provided by the Sportsnet Radio Network, and included coverage of the opening and closing ceremonies, selected hockey games, special editions of Prime Time Sports, and various updates / programs on the games. French-language coverage, which was similar in scope, was carried by Corus Québec.

Broadcast team

Hockey studio

2012 Summer Olympics

CTV version of the Consortium logo slated to be used for the 2012 games.

The consortium also held rights to the 2012 Summer Olympics. Coverage plans for those games were follows (see above).

Broadcast team

English broadcasters, as of July 30, 2012

Network Show Host
CTV Olympic Prime Time Brian Williams
Olympic Daytime James Duthie
Jennifer Hedger
Olympic Morning Dave Randorf
Catriona Le May Doan
Sportsnet Olympic Prime Time Brad Fay
Olympic Daytime Daren Millard
Olympic Morning Don Taylor
TSN Olympic Prime Time Darren Dutchyshen
Olympic Daytime Michael Landsberg
Olympic Morning Kate Beirness

French broadcasters, as of July 26, 2011

Network Show Host
RDS Olympic Prime Time Chantal Machabée
Olympic Daytime Alain Crête
Olympic Morning Claude Mailhot
Opening Ceremonies, Collaborator Alexandre Bilodeau
Special Reporter Nathalie Lambert
Noovo Olympic Prime Time Jean Pagé
Olympic Daytime Frédéric Plante
Olympic Morning Yanick Bouchard
Sport Play-by-play announcer Color commentator
Athletics Pierre Houde Richard Garneau
Jean-Paul Baert
Bruny Surin
Canoe/Kayak/Rowing David Arsenault Maxime Boilard (Canoe/Kayak)
Daniel Aucoin (Rowing)
Diving Félix Séguin Annie Pelletier
Gymnastics Claudine Douville Bernard Petiot
Soccer Jean Gounelle Patrick Leduc
Swimming Denis Casavant Yannick Lupien
Synchronized Swimming Claudine Douville Marie-Pierre Gagné
Tennis Yvan Ponton Hélène Pelletier
Water Polo Michel Y. Lacroix Ann Dow
Women's Soccer Claudine Douville Patrick Leduc

Other rights

Paralympic Games

The consortium also owned rights to the corresponding Paralympic Games, namely the 2010 Winter Paralympics and the 2012 Summer Paralympics.

Coverage for the 2010 games consisted primarily of coverage of the opening ceremonies (live on CTV British Columbia, and on tape delay on the rest of the CTV network and RIS); daily highlights packages split among CTV, TSN and Sportsnet in English (and RDS / RIS in French); and live coverage of all sledge hockey games featuring the Canadian team.[19] Although not originally scheduled, CTV and RDS later added live coverage of the closing ceremonies.[20]

Coverage for the 2012 games offered no live television coverage and consisted primarily of 10 late night highlight shows carried on TSN2, Sportsnet One, and RDS2, though rebroadcasts of the opening ceremony were carried on both CTV and Rogers-owned broadcast network Citytv.[21][22][23]

Criticism of Paralympic Games coverage

2010 Winter Paralympics opening and closing ceremonies

Originally, CTV did not plan to air the opening ceremony live. After receiving criticism on the decision, CTV changed its mind and decided to air the ceremony live in Vancouver region.[24] CTV originally continued to stick to its initial plan of not airing the closing ceremony live. This decision led to more complaints and CTV relented by airing the closing ceremony live across Canada.[25]

2012 Summer Paralympics

Despite the 2012 Summer Paralympics being a breakthrough games for international media coverage, giving a significant boost to the overall audience shares of British broadcaster Channel 4 and Australia's ABC,[26][27] no Paralympics sports events were shown live on television in Canada or the United States. "Based on the level of overall coverage, it's clear that Canadian broadcasters do not deem disability to be important. They are not supporters of inclusion", SCI BC (BC Paraplegic Association) Executive Director Chris McBride said, contrasting Canada's coverage with Britain's.[28] More than 1,000 people signed a petition calling for Canadian broadcasters to provide full Paralympics coverage at future Games. International Paralympic Committee President Philip Craven criticised North American broadcasters for having fallen behind[29] and said in future the International Paralympic Committee would scrutinize broadcast partners more carefully. "If the values fit, we've got a chance. If they don't we'll go somewhere else", he said.[30]

Youth Olympics

Finally, the consortium owned broadcast rights to the first Youth Olympic Games, the 2010 Summer Youth Olympics in Singapore. Coverage of those games was limited to a one-hour daily highlights package on Sportsnet and TSN2 (rebroadcast several weeks later on TSN).

See also


  1. ^ [1]
  2. ^ Canada's Olympic Broadcast Media Consortium (2010-11-03). "Canada's Olympic Broadcast Media Consortium Wins Seven Gemini Awards for Esteemed Coverage of Vancouver 2010 Olympic Winter Games". Archived from the original on 2011-07-27. Retrieved .
  3. ^ Rogers Media (2011-09-08). "Rogers Media Withdraws from Olympic Broadcast Media Consortium in Bid for 2014/16 Olympic Games". Retrieved .
  4. ^ Bell Media and Canadian Broadcasting Corporation (2011-09-09). "Bell Media and CBC/Radio-Canada to Jointly Bid for Sochi 2014 and Rio 2016 Olympic Games". Retrieved .
  5. ^ Krashinsky, Susan (2011-09-09). "Bell Media, CBC partner for Olympic bid". The Globe and Mail. Retrieved .
  6. ^ "CBC wins rights to 2014, 2016 Olympic Games". CBC Sports. Retrieved 2012.
  7. ^ "Sportsnet to air 200 hours of Sochi Games". Sportsnet. Archived from the original on 2013-02-13. Retrieved 2013.
  8. ^ "CBC/Radio Canada welcomes partners in 2014 Sochi Olympics coverage". CBC. Retrieved 2013.
  9. ^ a b "Vancouver 2010 Coverage by Network Archived 2011-07-19 at the Wayback Machine", COBMC press release, 2010-01-12
  10. ^ CPAC and CTV Team Up to Deliver French Olympic Coverage Archived 2011-08-14 at the Wayback Machine, CPAC / COBMC press release, 2010-02-11
  11. ^ LOOC (I): 30
  12. ^ LOOC (II): 206
  13. ^ LOOC (II): 205
  14. ^ "The Legends - Media Honourees: Foster Hewitt Memorial Award Winners". Hockey Hall of Fame. Archived from the original on 2010-07-05. Retrieved .
  15. ^ "Fifteen years after Lillehammer, CTV set to tackle Vancouver Winter Games". Cape Breton Post. 8 February 2010. Archived from the original on 3 March 2016.
  16. ^ "CTV Delivers Canada's #1 News Coverage of Vancouver 2010 Olympic Winter Games Archived 2011-07-19 at the Wayback Machine", CTV press release, 2010-01-12
  17. ^ "SK-HD1000". Hitachi Kokusai Electric America, Ltd. Retrieved .[permanent dead link]
  18. ^ "CTV British Columbia unveils Olympic legacy set". CTV News. Retrieved 2013.
  19. ^ Canada's Olympic Broadcast Media Consortium Reveals Broadcast Plans for Vancouver 2010 Paralympic Winter Games, March 12-21 Archived 2010-03-14 at the Wayback Machine, COBMC press release, 2010-03-08
  20. ^ "Closing Ceremony of 2010 Paralympic Winter Games To Air Live on CTV and RDS, This Sunday". Canada's Olympic Broadcast Media Consortium (press release). 2010-03-16. Archived from the original on 2011-07-19. Retrieved .
  21. ^ Canadian Paralympic Committee (2012-08-23). "FOLLOW YOUR TEAM: CANADIAN PARALYMPIC COMMITTEE ANNOUNCES COMPLETE BROADCAST SCHEDULE OF 2012 PARALYMPIC GAMES COVERAGE". Archived from the original on 2013-01-15. Retrieved .
  22. ^ "Citytv Toronto Program Schedule - August 31, 2012". Retrieved .[permanent dead link]
  23. ^ "Tweet from the Canadian Paralympic Committee". Twitter. 2012-08-31. Retrieved .
  24. ^ "CTV Vancouver To Air Paralympic Opening Ceremonies". The Sports Broadcasting Magazine. March 12, 2010. Archived from the original on March 4, 2016. Retrieved 2016.
  25. ^ "CTV decides to broadcast Paralympic closing ceremony live". The Georgia Straight. March 16, 2010.
  26. ^ Media Week (2012-09-10). "Paralympics coverage changed disability perceptions, says C4". Retrieved .
  27. ^ The Australian (2012-09-12). "Paralympics a ratings winner for ABC". Retrieved .
  28. ^ SCI BC (2012-09-18). "Put the Paralympics on TV!". Retrieved .
  29. ^ The Daily Telegraph (2012-08-30). "NBC criticised Paralympics after opening ceremony blackout". Retrieved .
  30. ^ "Extra scrutiny for Paralympic TV deals". BBC News. 2012-09-10. Retrieved .

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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