Canada's Olympic Broadcast Media Consortium (legal name 7048467 Canada Inc., also sometimes referred to informally in branding as CTV Olympics and RDS Olympiques) was established in 2007, as a joint venture set up by Canadian media companies Bell Media (formerly CTVglobemedia) and Rogers Media to produce the Canadian broadcasts of the 2010 Winter Olympics in Vancouver, British Columbia, Canada, and the 2012 Summer Olympics in London, England, as well as the two corresponding Paralympic Games. Bell owned 80% of the joint venture, and Rogers owned 20%.
The consortium encompassed many of the properties owned by both companies, including Bell Media's CTV Television Network, TSN, RDS and RDS Info, and Rogers Media's Omni Television, Sportsnet, OLN, and the Rogers radio stations group. Several other broadcasters carried consortium coverage, including Noovo (formerly V), and several channels owned by Asian Television Network. Finally, dedicated websites in English and French (ctvolympics.ca and rdsolympiques.ca) were set up to stream live coverage over the Internet to Canadian viewers. The consortium replaced CBC Sports, which had held the Canadian rights to all Olympics beginning with the 1996 games, although some cable rights had been sub-licensed to TSN / RDS beginning in 1998.
Rogers announced in September 2011 that it would withdraw from the consortium following London 2012, and therefore not participate in its bid for rights to the 2014 Winter Olympics and 2016 Summer Olympics. The company cited scheduling conflicts and financial considerations for the decision. Bell Media then announced a new partnership with the CBC to bid for Canadian broadcasting rights of Sochi 2014 and Rio 2016. Broadcast details for the joint bid were never released. The joint Bell/CBC bid was considered the prohibitive favourite to win the rights when the International Olympic Committee accepted bids. However, the Bell/CBC bids were rejected by the IOC.
On August 1, 2012, CBC Sports announced that it had made a deal to broadcast the 2014 and 2016 Summer and Winter Olympics, replacing the Bell/Rogers group. However, in February 2013, CBC announced that both Sportsnet and TSN would sub-license broadcast rights to the 2014 Winter Olympics.
The 1980 "Miracle on Ice" game was aired live on CTV in Canada, but not ABC in the United States. Thus, American viewers who resided in or near the Canada-US border and received the CTV signal could watch the game live, but the rest of the United States had to wait for a delayed rebroadcast.
In 1974, Johnny Esaw (who anchored CTV's prime time Olympic coverage from 1964-1980) became vice-president of CTV Sports, a position he would hold until his retirement in 1990. He negotiated the host broadcasting rights to the 1988 Winter Olympics in Calgary, Alberta. As the main host broadcaster for the 1988 Winter Olympics, the CTV television network paid $45 million for domestic rights to the 1988 Winter Olympics. Esaw also brought the 1964 Winter Olympics to CTV.
Production of the broadcasting for the 1994 Winter Olympics in Lillehammer, Norway, which costs NOK 462 million, was the responsibility of the Norwegian Broadcasting Corporation (NRK), with assistance from CTV and the European Broadcasting Union (EBU). NRK had 1,424 people working at the Olympics, while international broadcasters sent an additional 4,050 accredited broadcasting personnel. The transmission rights for the games were held by EBU in Europe, CBS in the United States, NHK in Japan, CTV in Canada, the Asia-Pacific Broadcasting Union, Nine Network in Australia, as well as other broadcasters in other countries. The total transmission rights price was 350 million United States dollars.
For the 2010 Winter Olympics, coverage was as follows:
The television broadcast was filmed with 39 new Hitachi SK-HD1000 studio/field cameras from Hitachi Kokusai Electric including on-site technical support. The cameras were also used to broadcast the 2012 Summer Olympics. Following the games, portions of CTV's set were re-purposed by its Vancouver affiliate CIVT for its newscasts.
English-language coverage was provided by the Sportsnet Radio Network, and included coverage of the opening and closing ceremonies, selected hockey games, special editions of Prime Time Sports, and various updates / programs on the games. French-language coverage, which was similar in scope, was carried by Corus Québec.
|Sport||Play-by-play announcer||Color commentator||Reporter|
|Alpine skiing||Gerry Dobson||Brian Stemmle
|Biathon||RJ Broadhead||Daniel Lefebvre||Paul Hollingsworth|
|Bobsleigh/Luge/||Rob Faulds||Chris Wightman (Luge)
Chris Lori and Christina Smith (Bobsled)
Duff Gibson (Skeleton)
|Cross country skiing||RJ Broadhead||Beckie Scott
|Figure skating||Rod Black||David Pelletier (Pairs, Men's Singles)
Jamie Sale (Pairs)
Elizabeth Manley and Jennifer Robinson (Ice Dance, Ladies' Singles)
|Freestyle skiing||Jamie Campbell||Veronica Brenner (Aerials, Moguls)
Jeff Bean (Aerials)
|Men's ice hockey||Chris Cuthbert
|Women's ice hockey||Kevin Quinn||Cassie Campbell||Lisa Bowes|
|Short track||Rod Black||Susan Auch||Louis Jean|
|Ski jumping||RJ Broadhead||Rob Keith||Craig MacEwen|
|Snowboarding||Jamie Campbell||Tara Teigen||Mark Torlay|
|Speed skating||Rod Smith||Catriona Le May Doan||James Cybulski|
English broadcasters, as of July 30, 2012
|CTV||Olympic Prime Time||Brian Williams|
|Olympic Daytime||James Duthie|
|Olympic Morning||Dave Randorf|
Catriona Le May Doan
|Sportsnet||Olympic Prime Time||Brad Fay|
|Olympic Daytime||Daren Millard|
|Olympic Morning||Don Taylor|
|TSN||Olympic Prime Time||Darren Dutchyshen|
|Olympic Daytime||Michael Landsberg|
|Olympic Morning||Kate Beirness|
|Sport||Play-by-play announcer||Colour commentator||Reporter|
Vic Rauter (marathon and race walk)
|Dave Moorcroft, Michael Smith, and Donovan Bailey
Roger Burrows (race walk)
Lisa Bentley (marathon)
|Badminton||Jim Van Horne|
|Basketball||Paul Jones||Chantal Valee|
|Beach Volleyball||RJ Broadhead||Mark Heese|
Jim Van Horne
|Canoe/Kayak/Rowing||Rob Faulds (flat-water)
Vic Rauter (whitewater)
|Larry Cain and Barney Williams (flat-water)
Marnie McBean (Rowing)
David Ford (whitewater)
|Cycling||Jamie Campbell||Curt Harnett (track)
Brendan Arnold (BMX)
Lesley Tomlinson (road, mountain bike)
|Equestrian||Bryan Mudryk||Nancy Wetmore|
|Field Hockey||David Christison||Rechelle Hawkes|
|Gymnastics||Rod Black||Kyle Shewfelt (artistic)
Erika Leigh-Howard (rhythmic)
|Judo||Bryan Mudryk||Will Frazer||James Brydon|
|Jason de Vos
|Swimming/Diving||Rod Smith||Joanne Malar
Blythe Hartley (diving)
|Synchronized Swimming||Rod Smith||Carolyn Waldo||Perry Solkowski|
|Taekwondo||Bryan Mudryk||James Brydon|
|Tennis||Jim Van Horne||Stephen Warboys|
|Triathlon||Paul Romanuk||Barrie Shepley||Dave Naylor|
|Volleyball||Kevin Quinn||Emily Cordonier|
|Water Polo||Gerry Dobson||George Gross Jr.|
|Wrestling||Vic Rauter||Christine Nordhagen||James Brydon|
French broadcasters, as of July 26, 2011
|RDS||Olympic Prime Time||Chantal Machabée|
|Olympic Daytime||Alain Crête|
|Olympic Morning||Claude Mailhot|
|Opening Ceremonies, Collaborator||Alexandre Bilodeau|
|Special Reporter||Nathalie Lambert|
|Noovo||Olympic Prime Time||Jean Pagé|
|Olympic Daytime||Frédéric Plante|
|Olympic Morning||Yanick Bouchard|
|Sport||Play-by-play announcer||Color commentator|
|Athletics||Pierre Houde||Richard Garneau|
|Canoe/Kayak/Rowing||David Arsenault||Maxime Boilard (Canoe/Kayak)|
Daniel Aucoin (Rowing)
|Diving||Félix Séguin||Annie Pelletier|
|Gymnastics||Claudine Douville||Bernard Petiot|
|Soccer||Jean Gounelle||Patrick Leduc|
|Swimming||Denis Casavant||Yannick Lupien|
|Synchronized Swimming||Claudine Douville||Marie-Pierre Gagné|
|Tennis||Yvan Ponton||Hélène Pelletier|
|Water Polo||Michel Y. Lacroix||Ann Dow|
|Women's Soccer||Claudine Douville||Patrick Leduc|
Coverage for the 2010 games consisted primarily of coverage of the opening ceremonies (live on CTV British Columbia, and on tape delay on the rest of the CTV network and RIS); daily highlights packages split among CTV, TSN and Sportsnet in English (and RDS / RIS in French); and live coverage of all sledge hockey games featuring the Canadian team. Although not originally scheduled, CTV and RDS later added live coverage of the closing ceremonies.
Coverage for the 2012 games offered no live television coverage and consisted primarily of 10 late night highlight shows carried on TSN2, Sportsnet One, and RDS2, though rebroadcasts of the opening ceremony were carried on both CTV and Rogers-owned broadcast network Citytv.
Originally, CTV did not plan to air the opening ceremony live. After receiving criticism on the decision, CTV changed its mind and decided to air the ceremony live in Vancouver region. CTV originally continued to stick to its initial plan of not airing the closing ceremony live. This decision led to more complaints and CTV relented by airing the closing ceremony live across Canada.
Despite the 2012 Summer Paralympics being a breakthrough games for international media coverage, giving a significant boost to the overall audience shares of British broadcaster Channel 4 and Australia's ABC, no Paralympics sports events were shown live on television in Canada or the United States. "Based on the level of overall coverage, it's clear that Canadian broadcasters do not deem disability to be important. They are not supporters of inclusion", SCI BC (BC Paraplegic Association) Executive Director Chris McBride said, contrasting Canada's coverage with Britain's. More than 1,000 people signed a petition calling for Canadian broadcasters to provide full Paralympics coverage at future Games. International Paralympic Committee President Philip Craven criticised North American broadcasters for having fallen behind and said in future the International Paralympic Committee would scrutinize broadcast partners more carefully. "If the values fit, we've got a chance. If they don't we'll go somewhere else", he said.
Finally, the consortium owned broadcast rights to the first Youth Olympic Games, the 2010 Summer Youth Olympics in Singapore. Coverage of those games was limited to a one-hour daily highlights package on Sportsnet and TSN2 (rebroadcast several weeks later on TSN).