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BoxOffice is a film industrymagazine dedicated to the movie theatre business published by BoxOffice Media LP. It started in 1920 as The Reel Journal, taking its current name in 1931 and still publishes today, with an intended audience of theatre owners and film professionals.
The magazine was originally published every Saturday by Associated Publications. Box office performance was expressed as a percentage of normal performance with normal being expressed as 100%. A Barometer issue was published in January with a review of the year including the performance of movies for the year.