Instituto Ayrton Senna (Portuguese)
|Named after||Ayrton Senna|
|Formation||November 20, 1994|
|Headquarters||Pinheiros, Subprefecture of Pinheiros, São Paulo, Brazil|
|Bianca Senna, Director of Branding|
Emilio Munaro, Director of Global Development
The Instituto Ayrton Senna (English: Ayrton Senna Institute; abbreviated IAS) is a Brazilian non-governmental organization, intended to help create opportunities for human development to young Brazilians in cooperation with businesses, governments, municipalities, schools, universities and NGOs.
As of 2018, the organization currently has 24 key members in the team, 12 board members and 12 advisers.
Two months before Ayrton Senna's fatal crash at Imola, he and his sister, Viviane Senna, had discussed creating a charitable organization with the intent to help with the human development of children and adolescents across Brazil, in cooperation with other businesses. Instituto Ayrton Senna was then founded by Ayrton's family six months later in 20 November 1994, under the presidency of Viviane. The organization has since then invested US$80 million in social programs and actions in cooperation with other businesses and NGOs.
Instituto Ayrton Senna began a partnership with Japanese company Polyphony Digital in 2013 to create the "Ayrton Senna Tribute" for the developer's new racing video game, Gran Turismo 6, and altogether bring in the legacy of Ayrton Senna to the future of the video game series.
British car manufacturer McLaren began collaborating with Instituto Ayrton Senna to create the McLaren Senna, a sports car dedicated to Ayrton Senna and his success with the manufacturer in Formula One.
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