"Aussie Aussie Aussie, Oi Oi Oi" is a cheer or chant often performed at Australian sport events. It is a variation of the Oggy Oggy Oggy chant used by both association football and rugby union fans in Great Britain from the 1960s onwards. It is usually performed by a crowd uniting to support a sports team or athlete. The alternate is for an individual to chant the line "Aussie, Aussie, Aussie!" and the crowd to respond with "Oi! Oi! Oi!". A variation of this is for an individual to chant, "Aussie!", with the crowd responding, "Oi!", along the lines of, "Aussie, Aussie, Aussie!", "Oi, Oi, Oi!"' "Aussie!", "Oi!", "Aussie", Oi!", "Aussie, Aussie, Aussie!", "Oi, Oi, Oi!".
The chant was widely used during the 2000 Sydney Olympic Games, being heard at many public entertainment venues and also on public transport. The chant came to be commonly heard at international sporting events where an Australian team was competing.
Englishman Ron Knox claims to have used the "Oggy" chant while playing for the Box Hill Rugby Club in Melbourne in the late 1960s. Various conflicting stories of how it was introduced from Britain to Australia can be found.
According to Stephen Alomes, a professor of Australian studies at Deakin University, the chant represents "enthusiasm for the tribe" and a "celebration of 'us' ", but at the extreme may act as a symbol of aggressive nationalism and xenophobia.
"The cry is catchy. Any crowd can pick it up and it cuts through the surrounding white noise like a military tattoo. It is as jingoistic to reject it because it was originally British as it would be to prize it for the same reason ... There will be no silencing Australian fans at the Olympics and they won't be bullied by Foxtel, either."
At the closing ceremony of the Sydney 2000 Olympics, the IOC President, Juan Antonio Samaranch reflected the spirit of the whole affair when, during his formal speech, he said, "What can I say? Maybe, with my Spanish accent, Aussie! Aussie! Aussie!". The response to these words came from all around the stadium, "Oi! Oi! Oi!".
In 2004, a Melbourne couple, inspired by a Dick Smith campaign supporting Australian-made products, and following publicity surrounding the ownership of the trademark for the Australian-developed Ugg boots being owned by a United States company, registered the phrase as an official trademark in an effort to protect it from overseas exploitation.
At the conclusion of winning the main event of the 2005 World Series of Poker, Australian supporters of winner Joe Hachem chanted this victoriously during the primetime viewing of the poker event on ESPN.
At the conclusion of the Prize giving ceremony for the 2008 Super 14 final at AMI Stadium in Christchurch, New Zealand, the winning team, the Crusaders, chanted "Robbie Robbie Robbie Oi Oi Oi" to farewell their Coach Robbie Deans, who was leaving to coach the Australian national team, the Wallabies.
It is also a popular chant during Australian Cricket Team's matches.
It is chanted by the Australian band Chase Atlantic on backstage before their concerts.