All Elite Wrestling
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All Elite Wrestling

All Elite Wrestling, LLC
All Elite Wrestling
TypePrivate
Industry
FoundedJanuary 1, 2019; 2 years ago (2019-01-01)
FoundersTony Khan[1][2][3]
Headquarters1 TIAA Bank Field Dr,
Jacksonville, Florida,
United States
Area served
Worldwide
Key people
Products
  • Home video
  • Live events
  • Merchandise
  • Music
  • Pay-per-view
  • Publishing
  • Streaming network service
  • Television
ServicesLicensing
OwnerShahid Khan
Tony Khan
DivisionsAEW Games[4]
AEW Heels[5]
AEW Music[6]
Shop AEW
Websitewww.allelitewrestling.com

All Elite Wrestling, LLC, commonly shortened to AEW, is an American professional wrestling promotion. It is considered the second largest in the United States behind WWE.[7]

AEW is owned by Shahid Khan and his son Tony, who founded the company in 2019; in-ring performers Cody Rhodes, Matt and Nick Jackson, Kenny Omega, and Brandi Rhodes also serve as company executives. Its global headquarters are located at TIAA Bank Field, the home stadium of the NFL's Jacksonville Jaguars.

As in other professional wrestling promotions, AEW's shows are not legitimate contests but entertainment-based performance theater, with storyline-lead, scripted, partially-choreographed matches; however, matches often include moves that can put performers at risk of serious injury, even death, if not performed correctly.

Since October 2, 2019, AEW has produced a two-hour weekly television show, AEW Dynamite, airing live on TNT in the United States. CBS Sports described AEW as "the first company with major financial backing to take a swing at beginning to compete with WWE on a major level in nearly two decades".[7] It also airs another weekly program, AEW Rampage on TNT since August 10, 2021 along with two other shows: AEW Dark and AEW Dark: Elevation.

History

Background and formation

In May 2017, professional wrestling journalist Dave Meltzer made a comment that the American professional wrestling promotion Ring of Honor (ROH) could not sell 10,000 tickets for a wrestling event.[8] The comment was responded to by professional wrestlers Cody Rhodes and The Young Bucks (the tag team of Matt Jackson and Nick Jackson), who were then top stars signed to ROH and good friends both inside and outside of professional wrestling as part of the group Bullet Club (and later part of the sub-Bullet Club faction, The Elite).[9] They promoted and held an independent professional wrestling event called All In in September 2018, featuring wrestlers from ROH as well as other promotions. The event sold out in 30 minutes and had the largest audience in attendance for a professional wrestling show in the United States held and organized by promoters not affiliated with WWE or World Championship Wrestling (WCW) since 1993. The event was attended by 11,263 people.[10][11][12][13] The event was acclaimed, and it led to much online speculation that Cody and The Young Bucks would expand their ambitions and create their own professional wrestling promotion or do a second All In event. People in the television industry were also very impressed with the show.[14][15]

The Elite (Cody Rhodes (left) and The Young Bucks (right)) teamed up to help start the promotion.
Tony Khan (left) is the president and CEO of AEW, while his father Shahid Khan (right) is the co-lead investor and co-owner of the promotion.

On November 5, 2018, several trademarks were filed in Jacksonville, Florida, that indicated the launch of All Elite Wrestling.[16][17] Names filed for trademark included: All Elite Wrestling, AEW All Out, All Out, AEW, Double or Nothing, Tuesday Night Dynamite, AEW Double or Nothing, and several logos.[18][19][20] In December 2018, Cody, The Young Bucks, and several other wrestlers left ROH.[21][22] The official announcement of AEW's creation came at midnight Pacific Time on January 1, 2019, in an episode of Being the Elite, a YouTube web series created by and featuring The Elite. Also announced in the episode was Double or Nothing, AEW's inaugural event and sequel to All In.[23][24][25]

On January 2, 2019, Cody and The Young Bucks officially signed with the promotion as competitors as well as serving as AEW's co-Executive Vice Presidents, while entrepreneur, football executive, and longtime wrestling fan Tony Khan was announced as the president of the company.[26][27] Tony and his father, Shahid, were reportedly backing the promotion as lead investors.[28][29] The Khans are billionaires and part of the ownership group of the Jacksonville Jaguars and Fulham F.C.[30]

Cody's wife, Brandi Rhodes, was announced as the company's chief brand officer on January 3, 2019.[31][32] On January 8, 2019, the company held its inaugural press conference on the forecourt of the TIAA Bank Field, where they announced talents that were going to perform as part of the promotion, including former ROH wrestlers the team of SoCal Uncensored (Christopher Daniels, Scorpio Sky, and Frankie Kazarian), "Hangman" Adam Page; independent wrestlers Dr. Britt Baker, Joey Janela, and former WWE wrestlers Pac, and Chris Jericho.[33] They also announced a working relationship with Chinese professional wrestling promotion Oriental Wrestling Entertainment (OWE).[34][35]

On February 7, 2019, the group held a press conference where tickets were released for Double or Nothing. Other big announcements included Kenny Omega joining as a competitor and the company's fourth co-Executive Vice President, as well as the signings of Lucha Brothers (Pentagón Jr. and Rey Fénix), Best Friends (Trent Beretta and Chuck Taylor), and a partnership with Mexican promotion Lucha Libre AAA Worldwide (AAA).[36]

Early history and TNT debut

On May 15, 2019, AEW and WarnerMedia announced a deal for a weekly prime-time show airing live on TNT, the network that formerly had broadcast WCW's Monday Nitro during the Monday Night Wars (1995-2001). CBS Sports describes AEW as "the first company with major financial backing to take a swing at beginning to compete with WWE on a major level in nearly two decades".[7]

On May 25, 2019, AEW produced their first ever pay-per-view (PPV), Double or Nothing. It took place at the MGM Grand Garden Arena, and saw the debut of Jon Moxley. Also during Double or Nothing, pro wrestling veteran Bret Hart unveiled the AEW World Championship belt.[37] During the summer, AEW produced two more events, Fyter Fest in June and Fight for the Fallen in July.[38]

On August 31, 2019 AEW produced their second pay-per-view event, All Out. At the event, the AEW Women's World Championship belt was unveiled and in the main event, Chris Jericho defeated Adam Page to become the inaugural AEW World Champion.[39] On September 19, TNT's website listed AEW show's as AEW Dynamite, a one-hour preview show was also scheduled for October 1 at 8 PM.[40] On October 2, Dynamite debuted on TNT which averaged 1.409 million viewers, which made it the largest television debut on TNT in five years.[41] Also on October 2, WWE 's NXT would make their two-hour debut on USA Network (the previous two episodes featured the first hour on USA with the second hour on the WWE Network), and they averaged 891,000 viewers. Dynamite beat out NXT in viewership and more than doubled its competition in the key adults 18-49 demographic, scoring 878,000 viewers compared to NXTs 414,000. This would also mark the beginning of the "Wednesday Night Wars".[42] Prior to and after the episodes, untelevised matches were filmed to air on AEW Dark on the following Tuesdays (except before pay-per-view events, where the episodes air Fridays) on AEW's YouTube channel.[43] On November 9, AEW produced their third pay-per-view event, Full Gear. In the main event, Jon Moxley defeated Kenny Omega in an unsanctioned Lights Out match.[44]

On January 15, 2020, WarnerMedia and AEW announced a $175 million contract extension for Dynamite on TNT through 2023 and that AEW would be launching an upcoming second television weekly show, later revealed as AEW Rampage.[45][46] On Fe bruary 19, AEW reached a new media rights deal with German media company Sky Deutschland (which previously broadcast WWE and Impact Wrestling shows) to broadcast AEW pay-per-views on Sky Select Event.[47]

AEW has a training facility known as the Nightmare Factory. The facility is managed by AEW wrestler QT Marshall, who serves as a trainer.[48][49]

Impact of the COVID-19 pandemic

Daily's Place in Jacksonville, Florida, which is considered as AEW's home base.
Nearly all AEW events held from March 2020 to July 2021 took place at Daily's due to the COVID-19 pandemic.

As other sports cancellations and postponements were being announced in March 2020, AEW began to be impacted by the American onset of the coronavirus (COVID-19) pandemic. Following the suspension of the 2019-20 NBA season after two players tested positive from the virus, the March 18 episode of Dynamite was held without spectators from Daily's Place in Jacksonville, Florida.[50][51] Double or Nothing was supposed to take place on May 23, but on April 8, the MGM Grand Garden Arena announced that they had canceled all events up through May 31 due to the virus.[52] At that point, Nevada had been in a state of emergency since March 12, banning all public gatherings indefinitely. In response, AEW announced that Double or Nothing would still proceed as planned but from Daily's Place, as well as TIAA Bank Field stadium for the main event match.

On April 13, Florida Governor Ron DeSantis had deemed AEW, like WWE, an essential business critical to the state's economy, and had added an exception under the state's stay-at-home order for employees of a "professional sports and media production" that is closed to the public and has a national audience.[53][54][55] In an interview on the AEW Unrestricted podcast, Tony Khan stated the pandemic has deprived AEW millions of dollars in revenue from live events.[56]

AEW announced the return of ticketed fans to live events on August 20, following Centers for Disease Control and Prevention (CDC) guidelines including wearing masks, physical distancing, and temperature checks.[57] Beginning with their August 27 episode of Dynamite, they allowed up to 10 percent capacity at Daily's Place and up to 15 percent capacity starting at All Out.[58]

For the Double or Nothing pay-per-view in May 2021, the venue was raised to full capacity, making it the first time AEW held an event with a capacity crowd since March 2020.[59]

Return to touring

In May 2021, AEW announced that they would be returning to live touring, beginning with a special episode of Dynamite titled Road Rager on July 7 in Miami, Florida, in turn becoming the first major professional wrestling promotion to resume live touring during the COVID-19 pandemic.[60] Road Rager was also the first in a four-week span of special Dynamite episodes called the "Welcome Back" tour, which continued with the two-part Fyter Fest on July 14 and 21 in Cedar Park, Texas and Garland, Texas, respectively, and then concluded with Fight for the Fallen on July 28 in Charlotte, North Carolina.[61][62] In June, AEW announced that the September 22 episode of Dynamite would be another special episode titled Grand Slam and would be AEW's New York City debut, a city primarily known as home territory for WWE, as well as their first full event held in a stadium.[63][64]

On August 27, 2021, it was revealed that Dark would begin being taped at its own set within Universal Studios Florida in Orlando at Soundstage 21.[65] The inaugural set of tapings for Dark at Universal Studios were held on September 11. With live events back, AEW began to dramatically expand throughout the latter half of 2021. The promotion sold over 20,000 seats for Grand Slam at Arthur Ashe Stadium, the largest attendance for a non-WWE show since 1999. In addition, the flagship show Dynamite's Nielsen ratings began to increase, reach 1,000,000 viewers on a near-weekly basis. During this time, AEW also began to feature a number of high-profile wrestlers on its roster, including Adam Cole, Bryan Danielson, and CM Punk, who made his return to professional wrestling for the first time in 7 tears.

Programming

On May 8, 2019, AEW reached a media rights deal with British media company ITV plc to broadcast AEW shows on ITV4 with pay-per-views being broadcast on ITV Box Office starting with Double or Nothing on May 25, 2019. However, after ITV Box Office ceased operations in January 2020, ITV no longer broadcasts AEW pay-per-views in the UK.[66]

AEW releases a "Road to..." and "Countdown to..." series of videos on its official YouTube channel prior to Dynamite and pay-per-view events. The videos consist of interviews, video packages, and backstage segments. The series is used to hype pre-existing matches, as well as create new rivalries.[67]

In November 2019, AEW announced Bash at the Beach, a nine-day series of events, featuring two episodes of Dynamite, including one aboard Chris Jericho's Rock 'N' Wrestling Rager at Sea.[68] On February 19, 2020, AEW reached a media rights deal with German media company Sky Deutschland (owned by Comcast, WWE's United States broadcast partner, which previously broadcast WWE and Impact Wrestling shows) to broadcast AEW pay-per-views on Sky Select Event.[47]

On January 22, 2021, TNT Africa announced that the channel would begin airing Dynamite on Friday nights in Sub-Saharan Africa. The show premiered on February 5, 2021.[69] In February, AEW announced their newest show AEW Dark: Elevation, which began airing on March 15. The show airs on Mondays on their YouTube channel as a complement to AEW Dark.[70]

On May 19, 2021, AEW announced that Dynamite would be moving to TBS in January 2022. In addition, AEW also announced that they would be launching a second weekly TV show called AEW Rampage, which would air on Fridays at 10 P.M. on TNT, beginning August 13, before moving to TBS in January along with Dynamite.[71] On August 2, AEW announced a deal with Discovery Inc. to air Dynamite and Rampage on Eurosport starting on August 15, 2021 in India.[72]

Program Original release Original network Notes
AEW Dynamite October 2, 2019-present TNT Flagship television program.
AEW Dark October 8, 2019-present YouTube Features matches taped at Universal Studios Florida.
AEW Dark: Elevation March 15, 2021-present YouTube Features untelevised matches from Dynamite tapings which involve members of AEW's roster and independent wrestlers.
AEW Rampage August 13, 2021-present TNT Secondary television program.

Events

AEW pay-per-view events are available via B/R Live in the United States and Canada, and via FITE TV internationally. Additionally, AEW PPVs are also available via traditional PPV outlets in the United States and Canada and are carried by all major satellite providers.[73][74]

Features

"The Forbidden Door"

In late 2020 and going into 2021, AEW formed partnerships with other wrestling promotions, a concept dubbed by Tony Khan as going through "The Forbidden Door".[75] On December 8, 2020 AEW started a partnership with Impact Wrestling, which saw AEW World Champion, Kenny Omega, making appearances on Impact!.[76] Omega would later make his in ring debut for Impact at Hard to Kill, and from April 25 to August 13, 2021 Omega would simultaneously hold the AEW World, Impact World, and AAA Mega Championship (from Lucha Libre AAA Worldwide - another AEW partner promotion)[77]

On February 3, 2021, at Beach Break television special AEW started a partnership with New Japan Pro-Wrestling (NJPW). After the main event, Kenta made his AEW debut and hit Jon Moxley with his finishing strike, the Go 2 Sleep.[78] Kenta would later make his AEW in ring debut at the following Dynamite.[79][80]

As a result of these partnerships, other companies' championships have been defended on AEW programming, such as the AAA Mega and AAA World Tag Team Championship, NJPW's IWGP United States Heavyweight Championship, and the Impact World Championship, where AEW star Christian Cage would defeat Omega and win the title on the debut episode of AEW Rampage.

In October 2021, following Impact's Bound for Glory event, the relationship between AEW and Impact ended.

Merchandising

On August 3 2020, Jazwares released the first line of AEW action figures and toys.[81]

On November 10, 2020, the promotion announced AEW Games, the company's video game brand. AEW revealed that three games are in development; AEW Casino: Double or Nothing and AEW Elite GM for mobile devices, and a untitled console game developed by former WWE 2K developer Yuke's.[82][83]

Contracts

AEW signs most of its talent to exclusive contracts, meaning talent can appear or perform only on AEW programming and events though it has partnerships with the National Wrestling Alliance (NWA),[84] Japan's New Japan Pro-Wrestling (NJPW),[85] DDT Pro-Wrestling (DDT), Tokyo Joshi Pro Wrestling (TJPW),[86] and Mexico's Lucha Libre AAA Worldwide (AAA),[87] wrestlers and other personalities from those promotions may also make periodic appearances at AEW events.

Championships and accomplishments

Current championships

As of December 2, 2021.

Championship Current champion(s) Reign Date won Days
held
Location Notes Ref.
AEW World Championship Adam Page July 7 2018.png "Hangman" Adam Page 1 November 13, 2021 19 Minneapolis, Minnesota Defeated Kenny Omega at Full Gear. [88]
AEW Women's World Championship WMC AEWBAKER-CHAMP Dr. Britt Baker, D.M.D. 1 May 30, 2021 186 Jacksonville, Florida Defeated Hikaru Shida at Double or Nothing. [89]
AEW TNT Championship SammyGuevaraApril2019Cropped.png Sammy Guevara 1 September 29, 2021 64 Rochester, New York Defeated Miro on Dynamite. [90]
AEW World Tag Team Championship Pentagon Jr. PWG Tag Team champion.jpg
Fenix 2017 (cropped).jpg
Lucha Brothers
(Penta El Zero Miedo and Rey Fénix)
1 September 5, 2021 88 Hoffman Estates, Illinois Defeated The Young Bucks (Matt Jackson and Nick Jackson) in a Steel Cage match at All Out. [91]
AEW TBS Championship TBD 1 January 5, 2022 TBD Newark, New Jersey New secondary women's title.
The inaugural champion will be determined in a tournament final culminating on January 5, 2022 in Newark, New Jersey on the TBS debut of Dynamite.
[92]
FTW Championship WMC AEWSTARKS-CHAMP Ricky Starks 1 July 14, 2021 141 Cedar Park, Texas Defeated Brian Cage at Fyter Fest Night 1. [93]

Other accomplishments

Accomplishment Latest winner Date won Location Notes Ref.
Casino Battle Royale (men) Jungle Boy May 30, 2021 Jacksonville, Florida Last eliminated Christian Cage at Double or Nothing to win, earning an AEW World Championship match. [94]
Casino Battle Royale (women) Ruby Soho September 5, 2021 Hoffman Estates, Illinois Last eliminated Thunder Rosa at All Out to win, earning an AEW Women's World Championship match. [95]
Casino Ladder match "Hangman" Adam Page October 6, 2021 Philadelphia, Pennsylvania Defeated Andrade El Idolo, Jon Moxley, Lance Archer, Orange Cassidy, Pac, and Matt Hardy at the Dynamite Second Anniversary Show, earning an AEW World Championship match.
Casino Tag Team Royale Death Triangle
(Pac and Rey Fénix)
March 7, 2021 Jacksonville, Florida Fénix won by last eliminating Jungle Boy of Jurassic Express at Revolution, earning himself and Pac an AEW World Tag Team Championship match. [96]
Dynamite Diamond Ring MJF December 9, 2020 Jacksonville, Florida Defeated Orange Cassidy on Dynamite to win the ring after co-winning the Dynamite Dozen Battle Royale with Cassidy at Winter Is Coming. [66]
Face of the Revolution Ladder match Scorpio Sky March 7, 2021 Jacksonville, Florida Defeated Cody Rhodes, Penta El Zero Miedo, Lance Archer, Max Caster, and Ethan Page at Revolution to win, earning an AEW TNT Championship match. [96]
Women's Tag Team Cup Tournament: The Deadly Draw Diamante and Ivelisse August 22, 2020 Jacksonville, Florida Defeated The Nightmare Sisters (Allie and Brandi Rhodes) in the tournament final on Saturday Night Dynamite to win. [97]
Owen Hart Cup TBD - - Tournament established in 2021 in conjunction with the Owen Hart Foundation [98]

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