|Categories||Advertising and Marketing|
|Year founded||January 11, 1930|
|Company||Crain Communications, Inc.|
|Based in||New York City|
Ad Age (known as Advertising Age until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. Today, its content appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine.
Ad Age is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including Autoweek, Crain's New York Business, Crain's Chicago Business, Crain's Detroit Business, and Automotive News.
The site AdCritic.com was acquired by The Ad Age Group in March 2002.
An industry trade magazine, BtoB, was folded into Advertising Age in January 2014.
In 2017, the magazine shortened its name to Ad Age.
Ad Age, which The New York Times in 2014 called "the largest publication in the ad trade field" published in 1999 a list of the top 100 players in advertising history. Among these were Alvin Achenbaum, Bill Backer, Marion Harper Jr., Mary Wells Lawrence, ACNielsen, David Ogilvy, and J. Walter Thompson.
In 1980, Henderson Advertising, founded 1946 by James M. Henderson in Greenville, South Carolina, became the first agency outside New York or Chicago to be named Advertising Age's "Advertising Agency of the Year".
Thirty years after Ad Age's "Guns must go!" headline,[further explanation needed] the periodical's founder's eldest son wrote "Nothing Ad Age has done before or since has provoked a bigger response." There were "cancel my subscription" responses to what was described as "It is the first time I have ever seen Advertising Age step out of their field. ... What's more, it is not terribly becoming." The Ad Age editorial had been in response to the 1968 assassination of Robert F. Kennedy.