|Slogan||TV With A Twist|
|Channels||Digital: 11 (VHF)|
|First air date||August 1, 1964|
|Call letters' meaning||Austarama|
|Former channel number(s)||Analog: 0 (VHF) (1964-1980)|
Analog: 10 (VHF) (1980-2013)
|Former affiliations||Independent (1964-1965)|
|Transmitter power||200 kW (analog)|
50 kW (digital)
|Height||577 m (analog)|
581 m (digital)
In April 1963 the licence to operate Melbourne's third commercial television station was awarded to Austarama Television, owned by transport magnate Sir Reginald Ansett. The new channel, ATV-0 (pronounced as O, never the number zero), began transmission on 1 August 1964 from a large modern studio complex located in the then-outer eastern suburb of Nunawading, in the locality now known as Forest Hill, but referred to at the time as East Burwood.
The new station opened with a preview program hosted by Barry McQueen and Nancy Cato followed by a variety program, This Is It!. Reception difficulties in parts of the city resulted in the station's virtually permanent third position in the Melbourne television ratings.
ATV had been experimenting with colour transmissions from 1967, when the station was the first to mount a colour outside broadcast in Australia, from the Pakenham races. Many other colour test transmissions occurred subsequently. Full-time colour transmission was introduced to ATV-0 in March 1975 in line with other stations around the country.
Rupert Murdoch gained a controlling interest in Sydney television station TEN-10 in 1979 and had bought a controlling stake in transport company Ansett, owner of Austarama Television (licensee of ATV-0). That triggered a government inquiry into media ownership, the main concern being Murdoch having a controlling interest in television stations in Australia's two largest cities, ignoring the fact that the Kerry Packer-owned Australian Consolidated Press had controlled the Nine Network channels in Melbourne and Sydney for many years.
Due to problems in reception and falling ratings, and the desire to move TV stations out of the VHF band so as to enable FM radio in Australia, the station moved frequency and call-sign from ATV-0 to ATV-10, after getting the agreement of neighbouring Gippsland station GLV-10 to change its frequency to become GLV-8.
On 20 January 1980, the revamped ATV-10 was launched with a jingle campaign ("You're on Top With Ten"), Graham Kennedy's introductory presentation and a 30-minute Eyewitness News, then presented by Jana Wendt. By May, David Johnston became the co-presenter and Eyewitness News went back to its one-hour duration, claiming that it was "First in Melbourne" due to its many innovations and historic moments and the fact that in the 1970s ATV was the first of the now "Network Ten" stations to adopt the Eyewitness News brand and the one-hour newscast(with the first 1-hour newscast debuting in November 1975). Wendt left the channel in 1981 with Charles Slade replacing her and was later replaced by Jo Pearson, who served till 1988, joined by Mal Walden in 1987 and by the next year by Tracey Curro.
By the end of 1981 Murdoch had finally received approval for control of ATV-10.
The 1986 transfer of Neighbours to the Ten Network (from the Seven Network) proved to be a success. Aside from its use of suburban locations in Melbourne itself, ATV's Nunawading studios were used to produce the program. That is still the case today.
On 7 September 1992, ATV-10 relocated from the station's famous Nunawading studios to the Como Centre in inner suburban South Yarra. The Nunawading complex is now operated by Global Television and Network Ten leases the facility for production of programs such as Neighbours, while the Como Centre studios in South Yarra are used for The Project as well as news, current affairs, entertainment and sport programs.
On 10 December 2013, at 9:00:01am ATV-10 became one of the last stations in Australia to switch off its analog TV signal being the last Network 10 station and 4th last in the whole country of Australia to convert to Digital only Transmission, the switch was flicked by Bob Rosenthal a retired TEN Engineer who 33 years earlier was there to switch ATV-0 over to ATV-10. Months after the switch the channel, together with the network, marked its golden jubillee anniversary.
Local mid-morning programming from 1967 included Morning Magazine, Roundabout, The Roy Hampson Show, In Melbourne Today, Everyday (1979-1980) and Good Morning Melbourne (1981-1988) - the latter replaced by the Sydney-based Til Ten (1989-1991). In 1992, ATV-10 produced The Morning Show for the Network Ten, hosted by Bert Newton. The program was re-titled Good Morning Australia in 1993. GMA stayed on air until December 2005 and the following month was replaced by 9am with David & Kim hosted by Kim Watkins and David Reyne. The show had four years on air and in 2010 was replaced by The Circle hosted by Gorgi Coghlan, Yumi Stynes, Chrissie Swan and Denise Drysdale.
In 2012, after 40 years of producing morning television, the Ten Network made the decision to stop production on The Circle in favour of providing extra funds for its low-rating Breakfast program produced out of Sydney, and hosted by Paul Henry which was itself axed at the end of the year. In November 2013 the Network launched breakfast show Wake Up which was broadcast live from both Sydney and Melbourne and hosted by Natarsha Belling and James Mathison with News Updates presented by Nuala Hafner live from a glass studio at Melbourne's Federation Square. The show was later axed in May 2014 due to cost cutting measures.
Locally produced programs by or with ATV-10 Melbourne.
10 News First is presented from ATV-10's Como Centre studios in South Yarra by Jennifer Keyte with sport presented by Stephen Quartermain along with weather presenter Mike Larkan and traffic reporter TBA.
ATV-0's first news presenter was its news director, Brian Wright, before Barry McQueen took over regular news presenting duties. The station's initial news format on weeknights was a 45-minute bulletin starting at 6.15pm, aimed at competing with the 30-minute bulletins offered by rival stations GTV-9 and HSV-7. The news format was changed a number of times, with the eventual adoption of the network's one-hour format in the early 1970s, and its take on the Eyewitness News format and brand in 1972, then presented by Geoff Raymond.
The flagship weeknight bulletin was formerly presented by David Johnston, who was replaced by Mal Walden following his move to HSV-7 in 1996. Co-presenter Jennifer Hansen, who with Walden formed one of the longest-serving news duos in Australian television history, was replaced by Helen Kapalos in 2006. Walden became sole anchor in December 2012 following the network's decision not to renew Kapalos' contract a month beforehand.
Regular weekend bulletins from Melbourne were axed in the early 1990s in favour of a national bulletin from Sydney. However, localised editions of Ten Weekend News were reintroduced on Saturdays during the AFL season and presented by George Donikian, followed by a localised edition of Sports Tonight for Victoria. Permanent weekend bulletins were reintroduced in January 2011 (alongside a short-lived 6:30pm bulletin on weeknights) but discontinued 10 months later.