|Launched||11 January 2011|
(Ten Network Holdings and CBS Studios International, both ultimately owned by CBS Corporation)
|Picture format||576i (SDTV) 16:9|
|Audience share||2.2% nationally (2018 ratings year, )|
|Broadcast area||Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Northern NSW & Gold Coast, Regional QLD, Southern NSW & ACT, Griffith, Regional VIC, Mildura, Tasmania, Eastern SA, Regional WA|
|Formerly called||Eleven (2011-2018)|
|Replaced||One SD (Standard definition)|
|1576 @ 11 (219.5 MHz)|
|1592 @ 11 (219.5 MHz)|
|1608 @ 11 (219.5 MHz)|
|1624 @ 11 (219.5 MHz)|
|1672 @ 11 (219.5 MHz)|
|Freeview Ten metro (virtual)||11|
|Freeview WIN regional (virtual)||82|
|Freeview SCA Spencer Gulf/Broken Hill (virtual)||55|
|VAST (virtual)||11 or 55|
10 Peach is an Australian free-to-air digital television multichannel operated by Network 10. The channel launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and CBS Studios International; the latter would ultimately acquire Network Ten in 2017. The channel's name has been widely derided in the Australian press and across social media, and is said to have significantly weakened Network 10's brand identity.
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International. Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven.
On 31 October 2018, the channel relaunched as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and continuing to skew towards younger demographics.
10 Peach offers catch-up and encore presentations from Channel 10. It features a mix of repeated old shows, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic. The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00-7:00pm timeslot. In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast. In November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo. On March 11 2015, Nickelodeon, MTV, and Viacom was currently moved from Eleven to 9Go! with Nickelodeon movies and television are usually premiering on Nine after 17 years aired on Network Ten in 1990s until 2017 which CBS takeover on Ten. Pokémon was currently moved from Eleven to 9Go! after 20 years aired on Network Ten in 1998 until 2018.
Feature classic television broadcast on 10 Peach are sourced from its studio-output deals, including Sony Pictures Television International, Warner Bros. International Television, CBS Television Studios, CBS Studios International, Paramount Television, and Ocean Productions.
Other feature classic television broadcast which was share with each networks of 9Go! and 10 Peach are sourced from its studio-output deals, including Paramount Television, Warner Bros. International Television and Sony Pictures Television International.
Other feature classic television broadcast which was share with each networks of 7flix and 10 Peach are sourced from its studio-output deals, including Warner Bros. International Television, Sony Pictures Television International, 20th Television.
Feature classic films broadcast on 10 Peach are sourced from its studio-output deals, including Warner Bros. Pictures, Warner Bros. Family Entertainment, Roadshow Films, Columbia Pictures, Lionsgate, New Line Cinema, The Weinstein Company, Miramax Films, Touchstone Pictures and Screen Australia.
Other feature classic films broadcast which was share with each networks of 9Go! and 10 Peach are sourced from its studio-output deals, including Warner Bros. Pictures, Warner Bros. Family Entertainment, Village Roadshow Pictures, New Line Cinema, Columbia Pictures, Miramax Films, Screen Australia, Lionsgate, and The Weinstein Company.
Other feature classic films broadcast which was share with each networks of 7flix and 10 Peach are sourced from its studio-output deals, including Warner Bros. Pictures, Warner Bros. Family Entertainment, New Line Cinema, and Columbia Pictures.
The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated station SGS/SCN in regional South Australia, and WIN Television through its owned-and-operated stations VTV in Regional Victoria, WIN in Southern New South Wales/Australian Capital Territory, RTQ in Regional Queensland, STV in Mildura, TVT in Tasmania, NRN in Northern New South Wales, WOW in regional Western Australia, MGS/LRS in eastern South Australia, and AMN in Griffith and the MIA. Digital joint venture stations DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach.